“We have received many compliments about the videos produced for us by RRV”
- Bruce Blacklock, President – Phoenix Agritech (Canada) Ltd.
“The video really did the job for us, and years after the original video was produced, we still get compliments about the picture quality and the informational content”
- Ron Dietrich, Shaver BEEFBLEND Distributor – Moosomin, SK
“Thanks to Martin, I was prepared and my presentation was extremely well received”
- John Harvie, Manager Farm Service Division – Scotsburn Co-operative Services Ltd.
A well produced, professional video program can become a powerful tool for the promotion of many products and ideas and also a valuable tool in explaining and demonstrating a wide range of management procedures.
Whatever the subject involves, each program is considered independently, identifying the target audience and the level of understanding to which the program is aimed.
From the beginning, we will work with you to determine the need and requirements of your program. Each program produced by Rural Route Videos has to meet the expectations of our clients.
Ten Steps to Producing Your Video:
1/ Identify the audience and the purpose of the video. This will determine the necessary structure and theme for the program.
2/ Plan out the structure so that all of the important areas are covered, and the basis for a script is established.
3/ Develop a script and story that will adequately convey the message to the audience.
4/ Once the script has been written, a story board has to be established to ensure an imaginative and accurate illustration of the script.
5/ Plan with the client the filming days required to complete the story board, including meetings with the individuals for program testimonials.
6/ Undertake filming schedule as planned between the client and Rural Route Videos.
7/ Time code all the footage and log into the computer.
8/ Adjust the script to ensure complete continuity between the script, testimonials and the footage.
9/ Complete voice over (in-house or hired).
10/ Bring together the script, the different testimonials, the footage, the graphics etc, into the final edit.
We will assist, in any way possible, to ensure the very best of results for our clients. Whether our work involves a video production, a slide presentation or any other of our services, it is important that our involvement with our clients is totally positive.
Some of our customers’ thoughts:
“RRV has produced a total of three programs for our company. They have become extremely useful marketing tools in the promotion of our various wildlife deterrent systems. These videos have been sent throughout the world, from Airport Authorities in Japan and Iceland, Fish Farms in Israel, to Grape Growers in Australia and the U.S.. We have received many compliments about the videos produced for us by RRV, with reards to their quality and imaginative production.”
- Bruce Blacklock, President
Phoenix Agritech (Canada) Ltd.
“I have worked with Martin Penfold on the production of several video programs relating to agriculture… Martin’s background and understanding of agriculture is a tremendous asset. …Due to his interest and experience in animal husbandry, he is able to understand and assimilate information from research and field trials and quickly adapt it in an easily understandable form”
- Dr. R.D MacKay, DVM
Extension Veterinarian, Herd Health Medicine, NSDAM
“… when we first thought of producing a video about the Shaver Beefblend concept, it was to explain, in a simple way, the benefits in using one of our composite bulls in a commercial cattle operation. Through Martin’s interest in the beef industry, and as a beef producer himself, he was able to look at our breeding program and determine an organized way of explaining our message. We have sent the video out to hundreds of interested producers and, over the years, it has become an important tool in marketing our bulls. The video really did the job for us, and years after the original video was produced, we still get compliments about the picture quality and the informational content. We have also used RRV to produce short TV advertisements which have been a great tool in spreading our message. We now use RRV for all our video productions and TV promotions.”
Shaver BEEFBLEND Distributor
“We decided to put together a promotional video, demonstrating the line of silage equipment that we handle, the silage bagger, AgrilPAC plastic and Farm Aid mixer wagons. We looked for a company that was capable of taking on the entire job, from script through to the final edit. Rural Route Videos was our choice. The program was completed on time and on budget… We were very satisfied with the quality of work and the willingness of Martin to accommodate our wishes and changes. For anyone looking to produce a video program, I would recommend Rural Route Videos.”
Young’s General Equipment North INC
“I worked with Martin on a slide show for an important presentation at a marketing conference. Martin provided not only his photographic skills, but also the arrangement and planning of the presentation. Working with Martin was a pleasure and a learning experience for me. Preparation is 90% of the battle and, thanks to Martin, I was prepared and my presentation was extremely well received”
- John Harvie, Manager, Farm Service Division
Scotsburn Co-operative Services Ltd.